Product Design Leader with 17+ years creating
simple, scalable, and impactful experiences across banking, software, e-commerce and telecom.
Places and brands I’ve worked with:
Design for
all users.
In 2020 I took some time to invest in my knowledge around Accessibility by gaining my CPACC (Certified Professional in Accessibility Core Competencies) certification. I am currently working on taking a test for my CPWA certification (Certified Professional in Web Accessibility).
Thanks to increased awareness organizations
are looking for ways to to embed Accessibility into the design process from start to finish. I’m working on sharing more methods and ways to incorporate this into my UX practice through documentation, accessibility reviews and partnering with Technology for a smoother handoff and delivery.
Main toolset
What people are saying
“I had the absolute privilege of leading Negar as we embarked on building the UX organization at The Bay. Negar was admired by her team, as she always sought to create opportunities for them, that equally benefited the Business.Negar takes initiative, never shys away from rolling up her sleeves, and leads with Heart and Mind!
I would gladly recommend Negar as a Design Leader in our industry, and personally hope I get the privilege of working with her again!”
Manager / VP of UX at Hudson’s Bay
Ex-Shopify / Senior Design Leader
— Kiki Lansdell
“Having worked with many visual designers Negar sits high on my list in that regard. She provides a great balance of skills from creative direction right down to execution. Her firm knowledge of design and UX principles allows her to clearly communicate her ideas to her design team members and to larger audiences that includes stakeholders.
Negar is very dedicated and is a tremendous asset to any team that she is a part of.”
Colleague / Lead Interaction Designer
— Lisandro Dumlao
“I had the pleasure of working with Negar, our exceptional Senior UX Manager. I highly recommend her for seamlessly blending strategic vision with hands-on execution, significantly elevating our user experience.
Negar not only conceived innovative solutions but also brought them to life, reflecting her commitment to excellence. Her passion for accessibility also significantly improved our standards. Negar is a strategic thinker, hands-on executor, and a passionate advocate for accessibility. Working with her was inspiring and impactful.”
Manager / VP Digital & Tech at Hudson’s Bay
Product & UX Leader
— Rochelle Bengston
“It is an absolute pleasure working with Negar on the MyAdvisor portfolio. As a product designer, her deep knowledge of the design platform makes her our go-to team member for Visual Design. She is also working on accessibility requirements documentation that has enabled the development team to find the information they need in one place.
She independently manages her projects and her willingness and enthusiasm to collaborate make her a valued partner to her design, business and development teams.”
Manager / Design Lead - MyAdvisor at RBC
— Debra Luneau
“Negar has been a joy to work with as Senior UX Manager, demonstrating outstanding abilities to manage her team and enhancing our department's overall workflow.
Her proactive initiative in advocating for accessibility standards and her influential role in shaping our UX direction have been truly remarkable. Her dedication to advocating accessibility & inclusivity for our users, and her forward-thinking approach have significantly contributed to creating a supportive and dynamic work environment...”
Manager / Director of UX at Hudson’s Bay
Product & UX Leader
— Alex M. Chong
“Negar worked at Critical Mass on several of my projects ranging from pitches, to automotive, including in the premium segment as well as in toy. She did great work on everything from site design to media units and email as well as presentation design.
She possesses a great attitude, a get-it-done approach and a wicked sense of humour and frankly, I think you'd be lucky to hire her.”
Creative Director at Critical Mass